How do you pivot a high-touch, in-person business during a time of social distancing? Lots of technology.
Deborah DiMare is an interior designer whose clients include high-end executives and business leaders, celebrities, and conscious homeowners. Previously, she executed her services by visiting clients’ homes and then presenting her designs. Now, she’s doing the same through digital means, a process that ends with new furniture and decor moved into clients’ homes and staged according to her designs. DiMare explains her transition in the Q&A below.
Who are you and what do you do?
I’m an award-winning interior designer and conscious entrepreneur recognized for creating the top vegan, non-toxic, sustainable interior design firm in the country (DiMare Design) and, subsequently, the Vegan Design Organization that educates and certifies both consumers and designers worldwide. I’m incredibly passionate about animal rights and the environment, and speak on both topics at stages and conferences worldwide. I’m also a proud brand ambassador and speaker for PETA, ASPCA, The Humane Society, and most recently joined the leadership board for Farm Sanctuary. With more than 30 years of experience, I’m one of the pioneers of the healthy home movement and have been featured in countless media outlets like Today Show, Los Angeles Times, Hollywood Reporter, Business of Home, Real Simple, and many more.
How have you conducted business in the past?
I conducted business similar to many design firms. I would meet clients in their homes, offices, or at my office. If they were from out of town, we would conduct meetings at their hotel. We would then have follow-up meetings face to face for the duration of the project.
What immediate effects did stay-at-home orders have on you and your business?
Like most businesses, we had to ensure that our systems for virtual meetings, presentations, feedback, and client communication were perfect. Design is a very detailed business and making sure nothing could fall through the cracks during this period was key to our organization.