Tesla’s second master plan upped the ante, with a bold four-goal strategy: Four years on, nearly halfway through the original document’s lifespan, here’s how Tesla is getting on.
Tesla’s most ambitious master plan yet is celebrating its fourth birthday.
On July 20, 2016, CEO Elon Musk published a that would set the company’s course for the coming years. The ambitious document details commitments to transition more of the world onto sustainable energy, reach a broader mass market with electric vehicles and automate the driving process to radically transform transportation. No pressure.
Tesla’s second master plan upped the ante, with a bold four-goal strategy:
Four years on, nearly halfway through the original document’s lifespan, here’s how Tesla is getting on.
Integrate Energy Generation and Storage – This first section explains how Tesla will merge with SolarCity, offer a solar roof with battery, then scale it globally. This would offer “one ordering experience, one installation, one service contact, one phone app.”
Tesla merged with SolarCity later that year, so that’s checked off. The solar roof has been a slightly slower rollout: an early version started reaching Californians in spring 2018, but Musk would later explain in March 2019 that initial rollout was slow due to company-wide constraints.