In a time when so many events have moved online, it can be difficult to create an environment that caters to fans all over the world while still feeling exclusive. Where events like San Diego Comic-Con were reduced to a handful of recorded Zoom calls that lacked the magic of the in-person event, DC FanDome felt different. It felt exciting. The reasons for the event’s success are numerous, but it all comes down to presentation.
The magic of conventions lies in the economy of information. When you’re in an exclusive area like Hall H, you are one of the chosen few who gets to see what is revealed there, while the rest of the fans clamor to find out what happened. When Comic-Con went virtual with its [email protected] event, all of that exclusivity was gone.
There was little inventive for creators to reveal something new. How exciting is a trailer reveal when it’s watched a week later? Comic-Con was made up of a number of YouTube videos, and these videos would start at the beginning when they were clicked. This means no fan missed out on any content, but it also meant nobody was truly watching at the same time, limiting the potential for live-tweeting and other conversations.